Choose the right email type — marketing or transactional
Every email step in a workflow asks you one question: is this a marketing email or a transactional one? This page helps you answer it in about ten seconds.
This explains how Vyro works and gives general guidance. It isn't legal advice. If you're unsure about your obligations, check with your own adviser.
The quick test
Ask yourself: did this person ask for this specific message?
- No — I'm reaching out to them. → Marketing
- Yes — this is about something they did or bought. → Transactional
If you're still unsure, choose Marketing. An unsubscribe link on a transactional email does no harm. A missing one on a marketing email is a breach.
Marketing
Anything that promotes, advertises, or encourages a purchase — even gently, even to an existing customer.
- New stock alerts and "just arrived" emails
- Monthly newsletters
- Offers, sales and finance promotions
- "We haven't seen you in a while" re-engagement emails
- Service reminders that also promote an offer
- Event and launch invitations
- Follow-ups after a test drive that encourage a purchase
What Vyro does: adds your unsubscribe link, adds the one-click unsubscribe button that Gmail and Yahoo show at the top of the message, and never sends to anyone who has unsubscribed from your showroom.
Transactional
A message about something the customer already asked for or already did. It carries information they're expecting, not an offer.
- Order confirmations and receipts
- Booking and test-drive confirmations
- Service appointment reminders (with no offer attached)
- Delivery and status updates
- A reply to an enquiry the customer sent you
- Finance application status updates
What Vyro does: sends it as-is. No unsubscribe link is added, and an earlier unsubscribe won't stop it — because someone who opted out of your marketing still needs their booking confirmation.
The grey areas
| Situation | Choose | Why |
|---|---|---|
| Service reminder that also mentions a tyre offer | Marketing | The offer makes it promotional. Split it into two emails if you'd rather the reminder always arrive. |
| "Your car is ready" plus "book your next service" | Transactional | The main purpose is the update. Keep the extra to a single line, with no offer. |
| Post-purchase "how did we do?" survey | Marketing | Nothing was promised at purchase, so treat it as outreach. |
| Warranty or safety recall notice | Transactional | It's information they need about a vehicle they own. |
| Abandoned-enquiry follow-up | Marketing | You're re-opening a conversation they left. |
When a message does both jobs, the safer answer is Marketing — or split it in two.
Adding the unsubscribe link
A marketing email won't save until it has one. Two ways to add it:
- Let Vyro do it. Click Add an unsubscribe footer for me in the email step. A standard footer is added to the bottom of your design. Done.
- Place it yourself. In the email designer, add a text block where you want the
link, type your wording (for example, Don't want these emails? Unsubscribe), select
the word Unsubscribe, click the link button, and paste
{{unsubscribe_url}}into the URL box.
{{unsubscribe_url}} is a merge tag. Vyro replaces it with a unique link for each
recipient when the email is sent, so every person gets their own opt-out.
You can style and word the link however you like, and put it anywhere in the email. Most people keep it in the footer, because that's where recipients look for it.
Changing your mind later
Change the email type on the step at any time. Switching a step from marketing to transactional stops new emails carrying a link — but unsubscribe links already sent keep working forever, and nobody who has unsubscribed is ever forgotten.
Result
Your email step shows its type as a badge, and the type is recorded against every send in the workflow's Runs view, so you can always see how a message went out.