How unsubscribes work

Every marketing email a workflow sends gives the recipient a way to opt out, and Vyro enforces that choice on your behalf. This page explains what happens, what you can see, and what you can change.

This explains how Vyro works and summarises published regulator and mailbox-provider requirements. It isn't legal advice. If you're unsure about your obligations, check with your own adviser.

What the recipient gets

Every email marked Marketing goes out with two ways to opt out:

The button in their mail app. Gmail, Yahoo and Apple Mail show an Unsubscribe link at the top of the message, next to the sender name. One tap and they're done — they never leave their inbox.
The link in your email. Wherever you placed {{unsubscribe_url}}, usually in the footer.

Emails marked Transactional — receipts, booking confirmations, order updates — carry neither, because they aren't marketing. See Choose the right email type.

Why the footer link asks "are you sure?"

Tapping the footer link opens a plain page that says "Unsubscribe from {your showroom} emails?" with a single confirm button. One extra click, and then it's done.

That extra click is deliberate, and it protects you.

Most business email now passes through a security scanner — Microsoft Safe Links, Proofpoint, Mimecast and others — which automatically opens every link in a message to check it's safe, before the recipient ever sees it. If the unsubscribe link opted people out the instant it was opened, those scanners would silently unsubscribe customers who never clicked anything. It's a well-known problem, and a confirmation step is the standard defence against it: scanners open links, but they don't press buttons.

The mail-app Unsubscribe button doesn't need the extra step, because it works a different way that scanners don't trigger. So the fast path stays fast, and the path that scanners can reach is protected.

What happens when someone unsubscribes

Immediately, and with no login or form to fill in:

They're added to your showroom's unsubscribe list.
Every future marketing email from your workflows skips them.
Transactional emails still reach them, so a booking confirmation or order update isn't lost.
Their unsubscribe is recorded with the date, how they did it, and which workflow and email prompted it.

Unsubscribes are per showroom

If you run more than one showroom, an unsubscribe applies only to the showroom that sent the email. Someone who opts out of one brand's emails still receives the other's. Their address is treated separately for each.

Seeing who has unsubscribed

Go to Workflows → Unsubscribes. You'll see every unsubscribe for the showroom, newest first, with:

the email address
when they unsubscribed
how — the button in their mail app, or your footer link
which workflow and which email it came from

Search by address, and filter by status or date. Click a row for the full history of that address, including any previous unsubscribes and resubscribes.

Resubscribing someone

Two ways:

They do it. After unsubscribing, the confirmation page offers a Resubscribe button. It also works if they return to the link later.
You do it. In Workflows → Unsubscribes, use the Resubscribe action on their row.

Only do this when you have a good reason — for example, they've asked you to put them back on. Every resubscribe is recorded, showing who did it and when.

Unsubscribe records are never deleted, only marked as resubscribed, so the full history is always there.

What happens to a suppressed email

Nothing is hidden. When a workflow skips someone because they've unsubscribed, the run shows it: open the workflow's Runs view and the email step reads "Not sent — recipient unsubscribed" with the date. The run isn't a failure; it simply records what happened and why.

How this meets the rules

Vyro's unsubscribe handling is built to satisfy the requirements below. What you send, to whom, and on what basis remains your responsibility.

Australia — Spam Act 2003

Commercial electronic messages must carry a functional unsubscribe facility that is presented clearly, costs little or nothing, and keeps working for at least 30 days after the message is sent. It must not require the recipient to log in, create an account, or give any information beyond their address. Requests must be honoured within five business days.

Vyro's links never expire, need no login and collect nothing, and take effect instantly. Messages must also identify the sender accurately and include current contact details, so the standard footer carries your showroom's name and postal address.

New Zealand — Unsolicited Electronic Messages Act 2007

Broadly the same requirements: a clear, functional unsubscribe facility in every commercial message, honoured promptly, with accurate sender information. The same mechanism covers it.

United States — CAN-SPAM

Opt-out must work for at least 30 days after sending and be honoured within ten business days, with no fee and no information required beyond the address and the opt-out preference. Every commercial message must also include a valid physical postal address — which is why your showroom's address appears in the standard footer.

United Kingdom and European Union — UK GDPR, GDPR and PECR

Recipients have the right to object to direct marketing at any time, and withdrawing consent must be as easy as giving it. Every marketing email must offer an opt-out.

One thing worth knowing: if someone asks you to erase their data, their unsubscribe record must stay. Deleting it would mean you started emailing them again — the opposite of what they asked for. Vyro keeps unsubscribe records for exactly this reason, storing only the address, the timestamps and how it happened.

Gmail and Yahoo sender requirements

Both require senders of bulk email to support one-click unsubscribe from the mail app, process it within two days, and keep spam complaints below 0.3%. Vyro adds the required headers to every marketing email regardless of your volume, and processes opt-outs immediately.

Keeping your unsubscribe link easy to find genuinely helps here: recipients who can't find it press Report spam instead, and that hurts delivery of every email you send.

Result

Every marketing email you send carries a working opt-out, everyone who opts out stops receiving them straight away, and you can see and reverse any of it from Workflows → Unsubscribes.